Speaking & Workshops
Better conversations. Better care. Better outcomes.
Flora Couper is a Registered Dental Hygienist, clinical educator, and speaker with over 30 years of experience in dentistry. Her work sits at the intersection of clinical practice and team development, and she speaks to the dental and aesthetics profession on the subjects that connect the two: how teams communicate, how practice systems are designed, and how to enhance the patient experience.
Her programmes have been developed through her own clinical experience, the principles of NLP, and a colour-based psychometric framework for understanding how people think, communicate, and make decisions. The result is content that is practically grounded, behaviourally informed, and built for the realities of clinical life.
Flora delivers webinars, lectures and workshops for conferences, study clubs, and online education.
Her philosophy is simple: When teams communicate with clarity, confidence, and care, everyone wins.
The topics below represent her core speaking areas.
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Communication and Treatment Presentation
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Business Management
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The Therapist and Hygienist Models
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New Patient Consultations
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The Team
Everything can be adapted and adjusted to suit your event, your audience, and what you need your attendees to take away. If something resonates but isn't quite the right fit, get in touch; there's usually a version of it that will.
Treatment Presentation
Four Colour Energies, Four Presentation Strategies
Best for: dentists, dental therapists, hygienists & treatment coordinators
Every patient walks into a consultation with a different way of processing information, making decisions, and responding to clinical recommendations.
This session introduces a colour-based behavioural framework that helps clinicians recognise those differences and adapt how they communicate in real time, so treatment conversations feel less like a pitch and more like a genuine exchange.
Communication That Gets Patients to Say Yes Without Selling
Best for: dentists, dental therapists, hygienists & treatment coordinators
I'll think about it" is one of the most common and most costly phrases in clinical practice.
This session explores what's really happening when patients hesitate, and gives clinicians a language framework rooted in education and honesty rather than persuasion, so they can present treatment and discuss fees in a way that feels natural to them and credible to the patient.
Practice Management
Run Your Diary Before Your Diary Runs You
Best for: Business teams, Dentists, Therapists and Hygienists
For many clinicians, the outputs of the diary run their day rather than something they control.
This session looks at the structural reasons behind stressful, fragmented clinical days and introduces the principles of diary zoning, a practical approach to designing a schedule that reflects clinical priorities, supports energy, and protects revenue.
The Clinician, the Reception Team, and the Diary
Best for: Dentists, Therapists, Hygienists, and the business team
A well-designed appointment diary only works when everyone responsible for it is working from the same understanding.
This session explores how misalignment between the clinical and business teams quietly undermines even the best scheduling strategy and gives both sides a shared framework for booking decisions that they can actually follow.
The Therapists and Hygienists Models
How to Design a Hygiene Room You're Proud to Work In
Best for: dental therapists & hygienists
The hygiene room is often where patient relationships are built and maintained, but it's also one of the most under-designed spaces in the practice.
This session helps therapists and hygienists explore what purposefully designed appointments look and feel like, and identify the changes that would make the most immediate difference to their working day and their patients' experience.
Five Mistakes Practices Make with Their Hygiene Department
Best for: dentists, dental therapists, hygienists & treatment coordinators
Most hygiene departments are running, but very few are performing at their potential.
This session names the five most common structural and operational mistakes that hold hygiene departments back, explores what those mistakes cost the practice clinically and financially, and helps attendees identify which ones are happening in their own practice right now.
The Optimised Hygiene Department: How to Design It, Lead It, and Measure It
Best for: dentists, dental therapists, hygienists & treatment coordinators
An optimised hygiene department doesn't happen by accident; it's the result of deliberate design across clinical, operational, and business dimensions.
This session gives principals, practice managers and the clinicians working inside it a framework for understanding what optimised looks like, how to lead the change, and how to measure whether it's actually working.
New Patient Consultations
The New Patient System: How Structure Creates Confidence
Best for: dentists, dental therapists, hygienists & treatment coordinators
A confident new patient consultation isn't just about communication skills; it needs a structure to work within.
This session introduces the stages of a well-designed consultation system and shows how each one builds on the last, so clinicians feel genuinely prepared, patients feel genuinely heard, and treatment decisions happen without pressure.
The Consultation Model That Takes the Pressure Off
Best for: dentists, dental therapists, hygienists & treatment coordinators
The expectation to form an immediate clinical opinion and present a treatment plan in the same appointment puts enormous pressure on both the clinician and the patient.
This session introduces a structured communication model that creates the space for co-diagnosis and considered decision-making, reducing overwhelm for the clinician and increasing confidence for the patient.
Patient Journey Design
Know Yourself, Know Your Team, Know Your Patient
Best for: dentists, dental therapists, hygienists & treatment coordinators
Understanding how you and your team communicate is the foundation of everything else.
This session uses a colour-based psychometric framework to help clinicians and practice teams understand their own communication style, recognise where it creates flow and where it creates friction, and build the self-awareness that makes patient interactions and team dynamics more effective.
Your Practice Ecosystem: The 8 Touchpoints That Make or Break Patient Retention
Best for: dentists, dental therapists, hygienists & treatment coordinators
Patient retention isn't lost in one moment; it erodes across a series of small experiences that add up over time.
This session maps the eight touchpoints that make up the complete patient journey and shows how they connect to each other, to patient loyalty, and to practice revenue, giving owners and the team a framework for thinking about their practice as an integrated system rather than a series of separate appointments.
Let's talk about your event
Whether you're planning a webinar series, a study day, a conference slot, or something in between, get in touch to discuss what would work best for your audience and what you want them to leave with.
